It’s 2021. More and more brands are taking a leap to become environmentally conscious, right from the way they dispose off their industry wastes to the materials they use being recyclable.
Now let’s flashback:
42% of plastic consumed in India was used for packaging back in 2006, just 7 years after the first e-commerce site was founded. And the plastic packaging has undoubtedly outlived all of the products bought online or offline since then. Now, it is everywhere- on the land, in the sea, and even found its way into our stomachs.
Non-recyclable materials. Too much single use plastic. Excessive use of materials and resources. Landfill. Harm to marine and other environments. The list went, and still goes on and on.
When we think of sustainability, we ought to remember — the results may not be as quick as ordering food from our favourite restaurant.
The drive toward sustainability in packaging is way beyond the quick wins.
Sustainability is a slow process with even slower results, but still worth it.
But what is it that makes packaging sustainable? Are the claims of global brands, packaging manufacturers and environmental campaigners (which often contradict each other) actually true?
Well, sustainability can mean different things to different people. To many, the common forms of sustainability (or at least those recognised by consumers) are recyclable, compostable or biodegradable packaging.
How is DaMENSCH holding the baton in eco-friendly packaging?
Last year, we introduced Corn Husk packaging. The corn husk is transformed to a packaging material by chemical pulping and paper making process, which serves as packaging material for items, and it is an environmentally friendly material and recyclable. The produced packaging materials are evaluated and tested using the ASTM testing standard.
Sounds too good to be true, right?
Let us explain how:
DaMENSCH shipped close to 10,00,000 units last year.
That alone has resulted in 68 million sq.inch being plastic free landfill (Almost 60k sq.ft)
(68 sq. inch of landfill saved per unit – 5.2*6.5 on each side]
Now if that isn’t a good start, we don’t know what is.