Choosing the right underwear is more important than it may seem. The right pair should feel comfortable, provide enough support and suit your daily routine. In India's hot, humid weather, fabric, breathability, and moisture management also matter.

Today, men have more choices than ever. Along with established names such as Jockey and Van Heusen, several Indian D2C brands now offer modal, bamboo, premium cotton and performance-focused innerwear.

So, which are the best underwear brands for men in India?

We have shortlisted 15 brands across different price points and preferences. This guide covers what each brand is known for, who it suits, and what to consider before buying.

15 Best Underwear Brands for Men in India

No single underwear brand works for everyone. Some men prefer soft fabrics, while others prioritise support, durability, affordability or a particular style. Here are 15 popular options to consider:

1. DaMENSCH

DaMENSCH is an Indian men's clothing brand known for combining modern designs with comfort-focused innerwear. Its range includes briefs, trunks, boxer briefs, boxers, vests and innerwear packs.

The brand offers different fabrics and constructions for everyday comfort, including options designed for moisture management, softness and support.

Why consider DaMENSCH:

• Wide range of underwear styles
• Comfort-focused designs
• Options for everyday and active use
• Premium fabrics and construction
• Innerwear packs for regular rotation

Explore the DaMENSCH men's innerwear collection to compare briefs, trunks, boxer briefs, and boxers.

Best for: Premium comfort and modern Indian innerwear

2. Jockey

Jockey is one of India's most familiar innerwear brands. It offers a wide selection of briefs, trunks, boxer briefs and boxers at different price points.

Its biggest advantage is availability. You can find Jockey products across online stores and physical retailers in many parts of India.

Why consider Jockey:

• Wide availability
• Multiple fits and styles
• Familiar sizing
• Options across different budgets
• Suitable for everyday use

Best for: Everyday reliability and easy availability

3. Van Heusen

Van Heusen is a long-established apparel brand with a broad men's innerwear range. Its underwear collection focuses on comfortable fits with an understated, polished look.

It is a good option for men who prefer established brands and simple everyday designs.

Why consider Van Heusen:

• Established brand
• Multiple styles
• Comfortable everyday options
• Easy to find online and offline
• Suitable for workwear and daily use

Best for: Smart everyday styling

4. Calvin Klein

Calvin Klein is known globally for its minimalist aesthetic and recognisable waistband. Its men's underwear range includes briefs, boxer briefs and other premium styles.

It is generally more expensive than most Indian everyday brands, making it better suited to buyers who value brand, design, and premium positioning.

Why consider Calvin Klein:

• Premium positioning
• Recognisable designs
• Modern styling
• Good gifting option
• Multiple cuts and fits

Best for: Premium branding and style

5. Bummer

Bummer takes a more playful approach to men's innerwear. It is known for bold colours, prints and contemporary styling, along with soft fabrics.

If traditional underwear designs feel too basic, Bummer is worth considering for something more expressive.

Why consider Bummer:

• Fun prints and colours
• Contemporary designs
• Soft fabric options
• Youth-focused brand identity
• Good option for casual wear

Best for: Fun designs and younger shoppers

6. Lux Cozi

Lux Cozi is a familiar Indian innerwear brand that focuses on affordable everyday products. Itis especially suitable for shoppers who want functional underwear without spending too much.

Why consider Lux Cozi:

• Affordable
• Widely available
• Simple designs
• Suitable for daily use
• Multiple basic styles

Best for: Affordable everyday underwear

7. VIP

VIP has been a familiar name in the Indian innerwear market since 1971. Its products focus on comfort, quality, value, and everyday wear.
It's a good choice if you prefer dependable innerwear from an established Indian brand with a long market presence.

Why consider VIP:

• Long-standing Indian brand
• Comfortable everyday options
• Value-focused products
• Wide market presence
• Established innerwear range

Best for: Reliable everyday innerwear

8. Freecultr

Freecultr is an emerging Indian D2C brand focused on premium innerwear and everyday comfort. Its range includes micro-modal, bamboo, and organic cotton options designed for softness, breathability, and everyday wear.
It's a good choice if you prefer modern innerwear with comfortable fabrics and contemporary designs.

Why consider Freecultr:

• Indian D2C brand
• Premium fabric options
• Soft and breathable materials
• Modern designs
• Wide everyday innerwear range

Best for: Premium everyday comfort and modern innerwear

9. Amul Macho

Amul Macho is another established Indian innerwear brand with a strong presence in the affordable segment.

Its range targets men looking for basic everyday underwear at accessible prices.

Why consider Amul Macho:

• Budget-friendly
• Widely available
• Simple everyday styles
• Suitable for basic innerwear needs

Best for: Budget-conscious shoppers

10. Dixcy Scott

Dixcy Scott offers men's innerwear across different styles and price points. It is another option for shoppers who want affordable daily essentials.

Why consider Dixcy Scott:

• Affordable options
• Multiple styles
• Easy availability
• Suitable for everyday wear

Best for: Affordable comfort and variety

11. Marks & Spencer

Marks & Spencer offers men's underwear with a more refined approach to everyday basics. Its range includes different fabrics and cuts, with options for shoppers seeking premium comfort.

Why consider Marks & Spencer:

• Premium positioning
• Refined designs
• Comfortable everyday styles
• Good option for shoppers seeking premium basics

Best for: Premium everyday comfort

12. Tommy Hilfiger

Tommy Hilfiger brings its recognisable American-inspired styling to men's innerwear. Its underwear range is particularly appealing to shoppers who want brand recognition and modern design.

Why consider Tommy Hilfiger:

• Recognisable branding
• Modern designs
• Premium positioning
• Good gifting option

Best for: Premium style and brand appeal

13. Tailor & Circus

Tailor & Circus focuses on men's innerwear with an emphasis on sustainability and comfortable design.

Consider it if material choices and responsible production matter in your buying decision.

Why consider Tailor & Circus:

• Sustainability-focused positioning
• Modern designs
• Comfort-oriented products
• Alternative to conventional innerwear brands

Best for: Sustainability-focused shoppers

14. Rupa Frontline

Rupa Frontline is a popular Indian innerwear brand known for comfortable, affordable and everyday styles for men. It offers a practical mix of basic and modern designs for regular use.

Why consider Rupa Frontline:

• Well-known Indian innerwear brand
• Comfortable everyday styles
• Affordable options
• Variety of designs and fits

Best for: Affordable and comfortable everyday innerwear

15. Maayu

Maayu focuses on sustainable and natural-material options for men's underwear. Consider it if you want to pay more attention to the materials used in your innerwear.

Why consider Maayu:

• Sustainability-focused
• Natural material options
• Premium positioning
• Suitable for environmentally conscious shoppers

Best for: Eco-conscious shoppers

Best Underwear Brands in India at a Glance

To make it easier to compare these brands, here is a quick overview of what each one is best known for, along with its price positioning and key strengths. 

What Should You Look for in Men's Underwear?

The best underwear for men is not always the most expensive. When choosing underwear, focus on fabric, fit, style and your daily routine.

Fabric

The fabric affects how comfortable your underwear feels throughout the day.

• Cotton: Soft, breathable and easy to maintain. A good choice for everyday wear.
• Modal: Smooth and soft, with good moisture management. Ideal if comfort is your priority.
• Microfiber: Lightweight, stretchy and suitable for active lifestyles.
• Bamboo-based fabrics: Soft and breathable, making them another option for everyday comfort.

For a detailed comparison of different materials, read our best fabric for men's underwear guide.

Fit

Your underwear should feel secure without being too tight. It should stay in place when you walk, sit or exercise.

If the waistband feels too tight, the legs keep riding up or the fabric bunches, try a different size or style.

Style

Different styles offer different levels of coverage and support:

• Briefs: Provide good front support with minimal coverage around the thighs.
• Trunks: Have shorter legs and a close, modern fit.
• Boxer briefs: Offer more thigh coverage while providing good support.
• Boxers: Have a loose fit and provide more freedom around the thighs.

Not sure which style to choose? Our briefs vs boxer briefs guide explains the key differences. You can also read our trunks vs briefs guide to compare these two styles..

Cotton vs Modal vs Microfiber: Which Is Better?

There is no single winner. Cotton is a dependable everyday choice, modal is attractive if softness is your priority, while microfiber can be useful for active lifestyles.

How to Choose the Best Underwear for Your Lifestyle

Instead of choosing a brand only because it is popular, start with what you actually need.

• If comfort is your priority: Look for soft fabrics and a waistband that does not dig into your skin.
• If you live in a hot climate: Prioritise breathable and moisture-managing materials.
• If you work out regularly: Look for supportive designs with stretch and moisture management.
• If you prefer a loose fit: Boxers may suit you better.
• If you want more support: Briefs or boxer briefs may be a better choice.
• If you want a modern shorter style: Trunks are worth considering.

For more guidance, read our guide to choosing men's underwear by body type.

Why the Right Underwear Matters

Underwear sits directly against your skin for much of the day, so comfort should not be an afterthought.

A good pair should allow you to move comfortably, provide the support you need and stay in place without constant adjustment. The right fabric can also make a noticeable difference in how comfortable you feel in hot or humid weather.

If you are unsure where to start, focus on three things: comfortable fabric, correct fit and the right style for your routine.

Final Thoughts

The best underwear brands for men in India are not necessarily the ones with the highest price tags. The right choice depends on what matters most to you.

If you prioritise premium comfort and modern innerwear, DaMENSCH is worth considering. If you want widespread availability, Jockey is a familiar choice. If you prefer modern designs, brands such as Dixcy Scott and Bummer offer alternatives. If budget is your main concern, established brands such as Lux Cozi, and Amul Macho offer affordable everyday options.

Start with your lifestyle, choose the right fabric and find a fit that feels comfortable throughout the day.

You can explore the complete DaMENSCH men's innerwear collection to compare different styles and find the right option for your everyday needs.

Frequently Asked Questions

Which are the best underwear brands for men in India?

Some popular options include DaMENSCH, Jockey, Van Heusen, Calvin Klein, Bummer, Lux Cozi, Marks & Spencer and Tommy Hilfiger. The right brand depends on your preferred fabric, style, budget and fit.

Which is the best underwear brand for men in India?

There is no single best brand for every man. DaMENSCH can be a strong option if you prioritise modern designs, premium fabrics and comfort-focused innerwear. Other brands may suit you better depending on your budget, preferred style or availability.

Which underwear is best for daily use?

For daily use, choose underwear that fits comfortably, stays in place and suits your climate. Cotton, modal and lightweight performance fabrics can all work well depending on your preferences.

Is cotton or modal better for men's underwear?

Cotton is a dependable and breathable everyday option, while modal is generally softer and can offer better moisture management. Your choice should depend on the feel and performance you prefer.

Which type of underwear is best for men?

Briefs, trunks, boxer briefs and boxers all have different advantages. Briefs offer targeted support, trunks provide a shorter modern fit, boxer briefs provide more thigh coverage, and boxers offer a looser fit.

How should men's underwear fit?

Men's underwear should feel secure without being excessively tight. The waistband should not dig into your skin, while the fabric should stay in place without excessive bunching or riding up.

How often should men replace their underwear?

Replace underwear when the elastic becomes loose, the fabric becomes thin, the shape changes significantly or the garment develops holes, persistent odour or other signs of wear.

Are Indian underwear brands good?

Yes. Indian brands now offer a wide range of fabrics, fits and designs. Several Indian D2C brands compete with established international names, giving shoppers more choices across different budgets.