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Which Is The Best Underwear Brand For Men In India?

Which Is The Best Underwear Brand For Men In India?
Published on August 01, 2022

The best underwear brand for men is a highly subjective opinion. Some people are just used to the undies they’ve worn since they were a kid. If you’re a 90s kid like me, chances are that you grew up wearing only two types of underwear — boxers or briefs. For most of us, the reality of underwear growing up was choosing one of these two extremes, loose and floppy or tight and uncomfortable. But that is no longer the case.

Thanks to stiff competition in the market, underwear companies have stepped up their game like never before and the market is flooded with options that people like us could not have dreamed of growing up in the harsh pre-internet era. For those that felt boxed in between a rock and a hard place in terms of choice, there are many different types of fits that are available between boxers and briefs — including boxer briefs, trunks and inner boxers, to name a few.

There are also plenty of brands that are available with unique features. Men’s underwear brands In India, especially some of the best underwear for men in India are available on online shopping platforms like Amazon, Flipkart, Myntra and so on. There are multinational brands like Jockey, premium brands like Calvin Klein and independent brands like Taylor & Circus in the mix. But when it comes to homegrown brands that provide quality underwear, DaMENSCH always stands out. Here’s a look at why

Why choose “Damensch” the best underwear brand for men?

We’re a homegrown brand!

In the era of multinational corporations dominating the market, we’re a homegrown brand that is thriving. Exemplifying the ideals of Make In India, DaMENSCH is a brand that is 100% committed to making men comfortable, starting with our own Desi boys. We bring in the best ingredients from around the world to manufacturer fashion that espouses quality over quantity. We believe that supporting homegrown mens underwear brands in India is a great way to boost our country’s economy and we’re proud to see the kind of response we’ve gotten so far.

We don’t believe in fast fashion. Fast fashion has brought us to a precarious place when it comes to the accumulation of waste. We make sure that the products we make are long-lasting, leading to less waste in general. Slow fashion is the future of apparel and we’re starting the trend early.

Size and fit are never a problem

When it comes to size and fit, we are aware that every man has his own preferences. We make underwear for everyone, not just for the ideally proportioned male models you seed in many innerwear advertisements. DaMENSCH has a plethora of options from which men can choose depending on their underwear preference, including boxer shorts, inner boxers, briefs, boxer briefs, trunks and pro active underwear — which is specifically designed with a quick dry formula for men who enjoy a good workout.

Innovation to keep you fresh all day

In a tropical country like India, we’ve all experienced days when we wish we could use a change of underwear. When things get all hot and sweaty, it’s a little difficult to keep up with life. Thankfully, we care about your comfort as a brand, and our Deo-Soft collection of underwear ensures that you stay fresh all day. Our briefs and trunks are made from a mix of supima cotton and micromodal, making it extra moisture wicking in addition to being soft. This ensures that your day is a little more comfortable, even when the mercury is running high. Our boxer briefs are equipped with a Deo-Mesh that keeps you dry and fresh as well.

Must Read: Bacteriostatic Innerwear: A Deep Dive

Fabric so soft you’ll question everything

As a brand that aspires to be the best underwear brand for men in India, softness is something that we simply cannot compromise on. As discussed earlier, we don’t use regular cotton in our Deo-Soft collection of innerwear. We use world class supima cotton, which is stronger, softer and sturdier than regular cotton. Grown in America, this unique type of cotton has longer fibres than regular cotton. The average supima cotton fibre is 1.5 inches long, while regular cotton fibres are only an inch long. This ensures that the clothes made from supima are resistant to fraying and sturdy, and absorb more dye. They’re also extremely comfortable. Our boxers are also made from ultra-light Deccan cotton, making them the ideal clothes for lounging. Just like the name suggests, they are light like a Breeeze.

Also Read: Best Men’s Underwear – Shop for Every Body Type

Things to consider while buying – best underwear for men in India

There you have it, we’ve made our case on why DaMENSCH is the best underwear brand for men on the market. Even having said all this, it is still important to acknowledge that choosing underwear is a highly personal decision that depends on a lot of factors. The first thing to keep in mind is that you should choose underwear based on your body type and preferences. It’s always a tug of war between support and breathability, with briefs and boxer shorts being the extreme cases of both. Make a considered decision based on your preference, because you will be the one who has to wear it every day.

The second thing to consider is that there is no rule that you have to stick to only one type of underwear. It is not uncommon for people to own two different types of underwear which they alternate between depending on the situation they are needed for. For example, a lot of people prefer to wear something like briefs or trunks while working out, because they provide the support necessary during a workout. This is a safe option because support is important during the workout. You can always switch to boxers later!

The third and most important thing is to consult the size chart and wash care instructions before you buy your underwear. Keep a measuring tape handy at home to figure out the size that works best for you. Once you have chosen a pair of underwear that works perfectly for you, it is also important to show it proper care during the washing and drying process. Use a mesh pouch to wash your underwear and make sure you use a gentle cycle. Drying in the shade ensures that the dyes also last long. We hope this has helped you figure out why DaMENSCH makes the best underwear for men in India.

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Damensch Apparel Private Limited

3rd Floor, Municipal No.612/1, PID No.68-299-612/1,
Attic Space-Lotus, 80 Feet Road,
4th Block, Koramangala,
Bengaluru (Bangalore), Karnataka, 560034