Proprietary composition of extra long and finest cotton, giving extra softness. Made to last multiple wears and washes, this t-shirt comes with a 500-day replacement warranty.

Our proprietary fibre is 2X softer than regular cotton oozing ease and comfort. Lasts multiple wash and wears, the shorts come with a 500-day replacement warranty.

Believe in the power of evolving better. The new Better Basics Crew Sweatshirt features cotton that’s 100% sustainably sourced. Soft on you, and on the communities that grow cotton. Available in just three classic colours.

Believe in the power of evolving better. The new Better Basics Pullover Hoodie features 60% cotton that’s 100% sustainably sourced. Soft on you, and on the communities that grow cotton. Available in all classic colours.

Live your way to a cooler, smarter life in Better Basics Slim Fit Joggers. Better Basics Joggers uses 100% sustainably-sourced cotton. It’s all day, all purpose stylish, trim slim fit joggers. Find your classic long lasting colour.

Be Better. Be Basic. Wear Better Basics Sweatshorts. Using superior cotton blend that is 100% sustainably-sourced, it’s not just soft on your body, it also goes softer on nature. Available in seven classic shades.

Available in DEO-SOFT Fabric. 3X Softer fabric makes the briefs more breathable and adjustment-free to adapt your body shape. Buy 3, Save ₹300 extra on innerwears

Unique fabric composition makes the Trunks 3X Softer than cotton which wicks moisture 2x faster. Doesn't shrink, doesn’t fade! Buy 3, Save ₹300 extra on innerwears.

Make life a Breeeze with ultra-light Inner Boxers. Crafted with 100% soft, durable cotton sourced from the Indian Deccan Plateau. It's the ultimate everyday comfort innerwear.

Made sustainably with bamboo, these Vests will keep you odor free and fresh throughout the day. Buy 3, Save ₹300 extra on purchase on innerwears.